To celebrate World Turtle Day (28th May) and promote the release of ‘Teenage Mutant Ninja Turtles: Out of The Shadows’ Movie, Create produced three simultaneous pop up events in Paris, Rio and Mexico City.
The pop up featured caricaturists drawing live ninja turtle caricatures for consumers for free.
By tweeting their caricature, consumers were able to take a print out home. The events create loads of buzz on social media and was a great way for families to interact with the movie.
All three events were also filmed to produce on exclusive highlights package.