Danone Light & Free

To promote Danone’s newest product range Light & Free, Danone partnered with Spotify to run a nine month long multi-platform campaign which offered money-can’t-buy experiences to Spotify listeners. Create produced two secret exclusive gigs for a small number of super fan competition winners with Ella Eyre and The Kooks as the feature artists of each gig.

Create built all digital and audio content which sat on Spotify and clicked through to the Light & Free online hub.

Two promotional videos were also produced with Ella Eyre and The Kooks for them to personally invite Spotify listeners to their intimate and secret gig.

For all those who didn’t get a chance to win tickets to the secret gigs, Create live streamed the gig for fans to watch online.