To celebrate the launch of the new ‘The Magnificent Seven’ Movie, Sony Pictures partnered with Spotify to run a global multi-platform campaign culminating with one exclusive event in London. The event featured seven DJs from seven countries collaborating on stage for a unique performance exclusively for Spotify competition winners.
Create built all digital and audio content for all markets in all languages, and designed and built seven bespoke online hubs.
Seven profile videos were produced with each of the DJs. These were shot in Berlin, London, Los Angeles and Barcelona across a few weeks.
To win tickets to the event, Create ran a competition across seven markets for seven sets of VIP tickets, and winners were flown in from all over the world.