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Aldi partnered with Yahoo to run their Triday Friday campaign featuring the Brownlee Brothers. To coincide with this, Aldi invited families to participate in the Aldi Summer Squad Challenge which saw families going head to head in nine fun summer challenges.


Create recruited the families and filmed each challenge to run as a short form video series on Aldi and Yahoo’s co-branded website.


Each episode was scripted, filmed, edited, and sound mixed by Create in a fun, reality TV show style.